• Home
• FAQ
• Contact Us
• Login

Are Your Ready to Explode Your Small Business
Income Without Spending a Dime on Marketing?

The entire plan is laid out for you in my 25-part, step-by-step marketing system

This is Jessica Swanson, Founder and Owner of Shoestring Marketing.

My guess is that you absolutely love your small business. You're passionate, hard-working and determined to succeed.

You also know that marketing is the key to your success. Obviously, to make sales, people need to know about you. And, the only way for people to know about you is for you to get the word out about your small business.

But, like so many small business owners you're so busy working in your small business that you don't have the time to research, process and implement a full-fledged marketing campaign.

And, without a marketing plan you're literally spinning your wheels.

I'm also guessing that you can relate to the following:

• You're overwhelmed and spinning your wheels. You feel that as hard as you work, you're barely able to stay afloat. You may even be living paycheck to paycheck (not a fun place to be)! Everywhere you look, there's a “new” marketing tool, a “money-making” marketing strategy or the next best marketing tip. You're exhausted and tired of chasing the "next best marketing miracle."

• You're not sure how to get people to notice your small business. How do you get traffic to your website? How do you build a list? How do you convert prospects to clients or customers? You're running a business and don’t have the time or energy to figure all this out.

• You're spending too much time and money on marketing.  You have bought marketing courses, read marketing books and even purchased advertising. But, for all of your investment of time and energy, you still don’t have much to show for it.

Believe me...I know exactly how you feel!

It was only a handful of years ago that I was struggling to build my own small business.
 
My story is certainly NOT what many would call, “a smooth road to success.” It took me many years to get to where I am today. However, even though I went through some incredibly tough times, I wouldn’t change a thing.
 
By the age of thirty-five I was married with three small children and had worked many “traditional” jobs including: a high school English Teacher, national writing consultant, national speaker and writer.
 
But, one day, everything in our lives came to a screeching halt. Our middle daughter, Claire, was diagnosed with leukemia. In the blink of an eye, our whole world came tumbling down. Because Claire needed such intense treatment, I quit work in order to find a more “flexible” career.

So, I became involved in real estate. (You can probably already guess the ending to this one!) My husband, Brad, and I purchased an apartment in the city with the hopes of “fixing” it up and reselling it for a profit.
 
Things were going well until one cold winter day when we hired a plumber to “winterize” the apartment and turn off all of the water.
 
Unfortunately, the plumber didn’t quite complete his work. To make a long story short (or at least shorter), the pipes burst, the entire apartment was destroyed and our insurance company wouldn’t cover a dime of the $200,000 of damage.
 
So, here I was with a sick daughter, no job and deeply in debt. Times were TOUGH!
 
But, I just knew that if I kept moving forward, there had to be a way out of this entire mess.

That’s when I set off on an intense learning expedition and spent thousands of hours studying everything that I could get my hands on about marketing.
 
However, seeing that I was on a shoestring marketing budget, I soon found that my options were extremely limited. I couldn’t run expensive pay-per-click (PPC) campaigns. I wasn’t able to buy internet marketing ads. I didn’t have the funds to launch full-fledged magazine advertising, weekly newspaper ads or radio spots.
 
So, I began researching everything available about “free marketing.” To my surprise, there was very little out there! There were some bits and pieces, but not a solid formula or program to follow for a business owner on a very limited budget.
 
I often joke that over the course of three years I earned a “Virtual PhD” in Shoestring Marketing. In fact, I was able to grow my income substantially in a very short period of time using 100% free marketing platforms.

Fast forward to today…our daughter is a thriving, healthy 15-year old, my small business is thriving and I absolutely LOVE my life. But, I had to get through a lot of tough times to get to the point where I am today!
 
And that’s why I founded Shoestring Marketing. As a way to help small business owners learn tips and techniques for marketing their own businesses while on a shoestring marketing budget. I wanted to create a simple plan for them to follow in order to avoid years of trial and error.

So, I packaged all of my marketing knowledge into a step-by-step system. In fact, it's the exact system that I used to:
 
• Build my small business to six-figures, in under six-months, without spending a dime on marketing.
 
• Create massive visibility for my Shoestring Marketing brand.
 
• Create an email list and community of fans well over 50,000 strong.
 
• Bring in thousands of red-hot prospects to my website every single month.
 
• Convert my prospects to current customers who continue to purchase my products and services again and again.
 
• Build a successful small business that allows me to spend quality time with my husband and three children (yes, it is possible)!

Shoestring Marketing transformed my small business…and here are a few
stories to show you how it can transform your small business as well.

Introducing Shoestring Marketing Bootcamp 
…your 5-step marketing system for small business success

Through Shoestring Marketing Bootcamp, I will unveil five powerful
Shoestring Marketing secrets that will literally transform your small business.

Secret #1: Shoestring Marketing 101
 
You will uncover the fundamental concepts of Shoestring Marketing and learn the foundational components of marketing that every small business owner needs to understand in order to launch a money-making marketing campaign.
 
Secret #2: Constructing a Powerful Business Philosophy
 
You will discover and create a powerful business philosophy so that you can dominate your industry. You will learn an unparalleled, step-by-step process for creating a differentiating identity and discover how to deliver your unique message to your core target market.
 
Secret #3: Building a Rock-Solid Business Foundation
 
You will learn how to build a rock-solid business foundation that will ensure your ultimate success. In addition, you'll  tap into some of the most powerful business foundations available in order to produce stunning results and increased business profits.
 
Secret #4: Generating Massive Visibility
 
You will tap into the most powerful Shoestring Marketing platforms available in order to quickly create massive visibility for your small business. You will also learn, in detail, exactly HOW to utilize each specific marketing tool in order to bring in a steady stream of clients and customers.
 
Secret #5: Creating Enduring Relationships
 
You will discover how to continue your marketing conversation through powerful marketing strategies that will lead to a virtual flood of new business. You will also learn how to generate consistent referrals, affiliates and loyal fans who will sing your praises and market for you.

Step One: Shoestring Marketing 101

Videos 1 - 5 cover the fundamental concepts of Shoestring Marketing that every small business owner needs to understand in order to launch a money-making marketing campaign.

Video 1:   Why Shoestring Marketing Works   Video 2:   How to Write Ad-Copy That Sizzles   Video 3:   Declare Your Expertise   Video 4:   23 Shoestring Marketing Secrets   Video 5:   Building a Powerful Marketing Funnel

This Step-by-Step Video/Workbook Part of the Program Will Show You:

• Proven reasons why shoestring marketing often works better than paid marketing.
 
• Why you don’t need to spend marketing money to dramatically grow your small business beyond your wildest expectations.
 
• How to create compelling headlines that can make you up to 17x more money.
 
• Step-by-step plans for creating powerful ad-copy for your landing pages, sales pages, website and emails…even if you hate to write. 
 
• Why others must perceive you as an expert in your niche.
 
• How to develop and perfect your expertise and catapult to the top of your industry.
 
• Profitable shoestring marketing tips and strategies that your competitors do NOT want you to know.
 
• 23 shoestring marketing secrets that successful small business owners know…and why you must know them as well.
 
• Surefire ways to quickly build a powerful marketing funnel that moves individuals from prospects to wildly happy customers.
 
• How to build a huge email list of devoted followers who want to hear from you over and over again.

Step Two: Constructing a Powerful Business Philosophy

Videos 6 - 10 help you discover and create a powerful business philosophy so that you can dominate your industry. You will learn an unparalleled, step-by-step process for creating a differentiating identity and discover how to deliver your unique message to your core target market.

Video 6:    How to Create an Extraordinary USP   Video 7:    Creating an Identity That Dominates   Video 8:    Discovering Your Ideal Prospect   Video 9:    Building a Powerful Brand for Your Small Business   Video 10:  Creating a Remarkable Marketing Message

This Step-by-Step Video/Workbook Part of the Program Will Show You:

• Steps for designing your small business so that you are not just another fish in the sea, but the biggest and brightest fish in the sea.
 
• How to create an exclusive and exceptional position for your product or service that ensures you remain unforgettable.
 
• Simple steps for developing a business identity that is both powerful and distinctly unique.
 
• Why your small business identity is so crucial to your ultimate success.
 
• Quick and easy ways to identify and find ideal prospects for your small business.
 
• An amazingly simple process for pulling red-hot prospects back to your landing page, website or blog.
 
• An easy to understand guide to building a powerful brand that your competitors can’t touch.
 
• The top ten mistakes that small business owners make when creating their brand…and why you can’t afford to make these same mistakes.
 
• A streamlined approach for creating a powerful marketing message that sticks.
 
• How to seamlessly and effortlessly deliver a profitable marketing message to your target market.

Step Three: Building a Rock-Solid Business Foundation

Videos 11 - 15 show you how to build a rock-solid business foundation that will ensure your ultimate success. You will learn how to tap into some of the most powerful business foundations available in order to produce stunning results and increased business profits.

Video 11:  How to Build a Landing Page That Converts   Video 12:  Automate Your Marketing Efforts   Video 13:  Creating Irresistible Free Offers   Video 14:  How to Use Testimonials to Boost Your Business   Video 15:  Building a Breakthrough Business Website

This Step-by-Step Video/Workbook Part of the Program Will Show You:

• Why every single small business owner needs a landing page…no matter what!
 
• How to build a powerful landing page that converts up to 75% of your visitors to red-hot prospects.
 
• Why all the savvy and successful small business owners automate their marketing efforts in order to make the most amount of money with the least amount of effort.
 
• The exact tools that you can immediately utilize to fully automate your marketing efforts.
 
• A secret marketing tool that can instantly boost your business by hundreds of new sales every single month.
 
• A foolproof, 10-step formula for creating irrisistable free offers.
 
• How to use the influential power of testimonials to bring in more clients and customers.
 
• Simple and effective ways to gather testimonials, even if you are short on clients.
 
• An easy, step-by-step blueprint for creating a breakthrough business website that will do most of your selling and telling for you.
 
• The essential elements that must be included when creating your business website if you want to quickly boost your profits.

Step Four: Generating Massive Visibility

Videos 16 - 20 teach you how to tap into the most powerful Shoestring Marketing platforms available in order to quickly create massive visibility for your small business. You will also learn, in detail, exactly HOW to utilize each specific marketing tool in order to bring in a steady stream of clients and customers.

Video 16:  Profitable Facebook Marketing   Video 17:  Twitter Your Way to Success   Video 18:  Leverage the Power of LinkedIn   Video 19:  Blogging for Small Business Owners   Video 20:  Tap into the Power of the Press Release

This Step-by-Step Video/Workbook Part of the Program Will Show You:

• Why your small business must have a presence on Facebook, Twitter and LinkedIn.
 
• How to effectively manage your social media marketing efforts in under 30-minutes a day.
 
• A step-by-step, guaranteed formula for the ultimate Facebook success.
 
• An easy to understand plan for creating a dominant and massive presence on Twitter.
 
• The top ten reasons that your small business needs to leverage the power of LinkedIn.
 
• How to turn LinkedIn into a marketing machine that brings you more leads, prospects and sales.
 
• How to start and maintain a hugely successful money-making small business blog.
 
• A paint-by-number formula for bringing in pre-qualified prospects through your blog.
 
• Why press releases can virtually explode your small business overnight.
 
• A user-friendly formula for writing and distributing press releases that brings thousands of interested prospects straight to your website.

Step Five: Creating Enduring Relationships

Videos 21 - 25 show you how to continue your marketing conversation through powerful marketing strategies that will lead to a virtual flood of new business. You will also learn how to generate consistent referrals, affiliates and loyal fans who will sing your praises and market for you.

Video 21:  Ezine Publishing for Small Business Owners   Video 22:  Generating Instant Sales Through  Teleseminars   Video 23:  Creating the Constant Customer   Video 24:  Building an Army of Devoted Fans   Video 25:  Your Shoestring Marketing Plan of Action

This Step-by-Step Video/Workbook Part of the Program Will Show You:

• How to build a powerful relationship with your email list that is guaranteed to make you more sales.
 
• Why your small business needs to have an ezine and how it can yield big results for your small business.
 
• How to write, publish and distribute a profitable ezine with minimal effort.
 
• Why teleseminars can literally bring you hundreds of new sales in one single day.
 
• The exact system of creating a compelling and engaging teleseminar that will immediately boost your income.
 
• Why most of your marketing efforts must be devoted to your current customers if you want to make money in the long-term.
 
• Dozens of proven ways to ensure that your current customers purchase from you over and over again.
 
• How to build an army of loyal, dedicated and devoted fans who will sell your product and service for you.
 
• Simple techniques for discovering profitable joint ventures and affiliates who will spread the word about you and your small business 150% quicker than you are able.
 
• A crash-course in creating a personalized and customized marketing plan of action that will bring you more sales than you ever thought possible.

You Can Access Shoestring Marketing Bootcamp Immediately

Let's take another look at EVERYTHING that you are
going to receive with Shoestring Marketing Bootcamp.

25 Content-Rich Online Videos

As a former educator, I know that individuals learn best when they are fully engaged in the learning process. That's why I have compiled this extensive course into a collection of 25, content-rich online videos.   As you watch, listen and read the information, you will process it much faster and learn at a higher level.   And, each topic is separated into its own video to make learning the material as simple as can be.

300 + Page Downloadable Workbook

If you're like me, you love to take detailed notes to help cement the important concepts that you learn. As you watch the videos I provide you with a multi-page, step-by-step workbook so that you don’t miss a thing!    Each workbook highlights the valuable parts of the course and keeps you focused and on track.   In addition, it's an invaluable resource that you can refer back to for years to come.

Dozens of Step-by-Step Action Plans

To make this as painless as possible, I have put together an action plan for every single course.    All you need to do is implement each step of the action plan and before you know it, you will be a Shoestring Marketing master!    If you like easy-to-follow, step-by-step guides, then you will love the action plans. The best part is that each step is broken down into a bite-sized manageable task that can be completed with ease.

Before you're ready to dive into Shoestring Marketing Bootcamp,
you may have a few questions that I can help answer for you:

This is such an extensive course, will I be completely overwhelmed?

No! Even though every aspect of marketing your small business is covered in The Shoestring Marketing Bootcamp, you can rest assured that you are able to move completely at your own pace. Each of the 25 videos can be paused, rewound, and watched over and over again. In addition, each of the workbook pages and action plans is designed to keep you on track, focused and highly motivated.
 
My ultimate goal is for YOU to learn how to explode your income on a shoestring budget. I realize that in order to achieve this goal, each section of the program must be broken down into manageable steps, be simple to implement and produce immediate results.
 
Therefore, The Shoestring Marketing Bootcamp is designed for ANYONE operating a small business regardless of experience, background or business knowledge. This program ensures your ultimate success while moving you step-by-step through a proven process at your own pace.

I'm a little nervous...do you have any sort of guarantee?

As with all of my Shoestring Marketing products, I expect you to be absolutely THRILLED with the results.
 
So, if for any reason, this course does not exceed your every expectation....then you will get every single penny of your investment back. It's that simple.
 
Just send an email to our support team within 30-days and we will credit your account...no questions asked!

I'm on a shoestring budget, can I afford Shoestring Marketing Bootcamp?

The best part is that you are literally paying pennies on the dollar for the amount of marketing education you will receive.
 
This is TRULY a virtual degree in marketing for those on a shoestring budget.
 
I am 100% confident that you will not come across a single program that delivers so much value for so little cost.
 
Obviously, I could have priced Shoestring Marketing Bootcamp for a lot of $$$!  In fact, there are several programs out there that cost several thousands of dollars. (And, I assure you that they don’t contain nearly as much information!)
 
However, I wanted small business owners, on a tight budget, to have access to the same level of training as my individual clients receive – although my individual coaching services cost several thousands of dollars!
 
This program is designed for ANY SMALL BUSINESS OWNER who is ready to explode their business without spending loads of money in the process.
 
I know, the price is unbelievably low. But, remember, I KNOW that you are a shoestring entrepreneur ready to move to the next level. I am simply making it possible for you to accomplish that.
 
And remember, this is YOUR comprehensive step-by-step program to small business success for just pennies on the dollar!

I'm ready to get started, what do I do next?

There has never been a better time to tap into the power of Shoestring Marketing and build an incredibly profitable small business. Thousands of small business owners, all over the world, have implemented Shoestring Marketing strategies with impressive results.
 
Now it’s YOUR turn!
 
Try out The Shoestring Marketing Bootcamp today, RISK-FREE, for your complete roadmap to small business success.
 
To get started right away, just click on the "Add to Cart" Button below:

The Shoestring Marketing Bootcamp is a proven, step-by-step system that will teach you EVERYTHING that you need to know in order to market and grow your business on a shoestring budget!
 
There's absolutely NO-RISK to you, so make sure to get started right away.
 
To Your Shoestring Success,

Jessica